Turn Vehicle Equity Into
Dealership Growth
Tradora gives your dealership AI-powered equity intelligence, seamless DMS integration, and self-service customer tools — so you keep customers coming back between purchases.
Why Dealers Choose Tradora
3×
More customer touchpoints per vehicle lifecycle
40%
Reduction in time-to-trade for equity-positioned customers
24/7
Self-service customer engagement without staff intervention
1 platform
For inventory, leads, service, and customer retention
Everything Your Dealership Needs
One platform. Every customer touchpoint — from first contact to their next trade-in.
AI-Powered Vehicle Equity
Give every customer a real-time view of their vehicle's equity position. The Tradora Equity Index (TEI) surfaces trade-in timing, negative equity alerts, and upgrade windows automatically.
Unified Inventory Management
Sync your DMS, manage new and used inventory, and serve customers with up-to-date vehicle data — all in one place.
Service Scheduling
Eliminate scheduling friction. Customers book service appointments directly from their vehicle dashboard and receive automated reminders.
Tradora-Managed Customer Campaigns
Tradora manages customer messaging and scheduling around equity milestones, service history, inventory interest, and purchase readiness.
DMS Integration
Connect to your existing Dealer Management System. Tradora syncs inventory, customer data, and transactions — no double entry.
Warranty & Insurance
Customers manage warranties and insurance from a single dashboard. You keep them engaged between purchases.
See Tradora in Action
A 5-minute walkthrough of the dealer dashboard, equity tools, and customer experience. No form submission is required to watch.
Featured Partner: Caribou
Help your customers refinance their car loan and lower their monthly payment through Tradora’s partnership with Caribou.
Lower car payments, no impact to credit score to check+
Caribou is an auto fintech platform headquartered in Denver, CO that helps drivers refinance their car loans. Through Tradora, your customers can compare offers from Caribou’s 40+ lender network in minutes.
- Save an average of $162/month* — APR as low as 4.49%**
- Pre-qualify in minutes with no impact to credit score+
- Caribou searches thousands of rates across 40+ trusted lenders
- Trusted by 140,000+ customers; A+ BBB rating
- Eligibility: 580+ credit, $24,000+ income; co-borrowers welcome
- Loan amounts $5,000–$125,000; terms 24–84 months
- No Caribou application fees to receive a quote or submit an application
- Available in all states except MD, NE, NV, WV
*Estimated based on consumers whose auto refinance loan funded through Caribou between 1/1/2026 and 3/31/2026, had an existing auto loan on their credit report, and selected a loan offer to reduce their monthly payment. Borrowers saved an average of $162 per month, with annualized savings of $1,944 per year. Refinance savings may result from a lower interest rate, longer term, or both. There is no guarantee of savings — actual savings, if any, may vary based on interest rates, repayment term, amount financed, and other factors.
** APR is the Annual Percentage Rate. Actual APR may vary and is based on multiple factors including credit profile and loan-to-value of the vehicle. APR ranges from 4.49% to 28.55% and is determined at the time of application. Lowest APR is available for a 36-month term to borrowers with excellent credit. Conditions apply. Advertised rates and fees are valid as of 2/3/26 and are subject to change without notice.
+ To check refinance rates and terms a customer qualifies for, Caribou conducts a soft credit pull that will not affect credit score. If a loan product is selected and the application is continued, Caribou or one of its lending partners will request the full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect credit. A Social Security number is required to move forward in the loan application process.
Terms and conditions apply. Caribou reserves the right to modify or discontinue products and benefits at any time without notice. Participating lenders, rates, and terms are subject to change at any time without notice. Submission of information is an inquiry to determine whether Caribou’s lenders can make a loan offer; not all borrowers receive the lowest rate. Approval is not guaranteed. Offers not available in MD, NE, NV, WV.
Flexible Pricing
Tradora offers subscription tiers designed for dealerships of all sizes — from independent stores to multi-rooftop groups. Contact us for a custom quote.
Starter
Contact for pricing
- ✓ Equity intelligence dashboard
- ✓ Up to 100 vehicles
- ✓ Service scheduling
- ✓ Email support
Growth
Contact for pricing
- ✓ Everything in Starter
- ✓ DMS integration
- ✓ AI email campaigns
- ✓ Multi-rooftop support
- ✓ Priority support
Enterprise
Custom
- ✓ Everything in Growth
- ✓ Custom integrations
- ✓ Dedicated success manager
- ✓ SLA guarantee
- ✓ White-label options
What Dealers Are Saying
“Tradora gave us visibility into customer equity we never had before. Our trade-in volume increased in the first quarter.”
“The DMS integration saved my team hours of manual data entry every week. Setup was straightforward.”
Ready to Get Started?
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