Building the intelligence
layer for automotive commerce
Tradora brings data, intelligence, and coordination together to help dealers operate more efficiently and grow profitably across the vehicle lifecycle.
Tradora helps consumers across the vehicle lifecycle and keeps them aligned with their selling dealer for service and retention.
We provide the intelligence and coordination that power customer-first experiences across the vehicle lifecycle, helping dealers operate in closer alignment with their customers from transaction to ownership.
Dealers are managing more complexity with less margin to absorb it
Built for the realities of modern dealerships
Tradora brings intelligence and coordination to the vehicle lifecycle so dealers can operate more efficiently, grow profitably, and deliver a stronger ownership experience
Dealer-Centered
Built around the way dealers operate, sell, and service customers.
Lifecycle-Focused
Supports value creation from transaction through service and retention.
Intelligence Applied
AI and data surface insights that drive measurable operational impact.
Practical & Collaborative
Developed with partners and dealers to solve real-world challenges together.
Customer-First Retention
Connected experiences that keep drivers engaged beyond the initial transaction.
AI With Purpose
The right information at the right time to support better decisions and outcomes.
AI walkaround videos from inventory photos
AutoReel turns dealer inventory photos into AI-narrated vehicle walkaround videos with exterior, interior, and cargo clips shaped around each vehicle's inventory context.
AI narration
Vehicle-specific voiceover helps shoppers understand the reel without manual editing.
Walkaround clips
Exterior, interior, and cargo moments are assembled into a shopper-ready video.
Inventory context
Reels align the story with vehicle data already moving through dealer systems.
Trusted organizations across the vehicle lifecycle
Our Current Partners
Featured Partner — Auto Loan Refinance
Help your customers lower their car payment with Caribou
Caribou is an auto fintech platform headquartered in Denver, CO that helps drivers refinance their car loans to a lower monthly payment. Through our partnership, your customers can compare offers from Caribou’s network of 40+ lenders in minutes — with no impact to their credit score to check their rate.+
- Save an average of $162/month* on car payments — APR as low as 4.49%.**
- Pre-qualify in minutes with no impact to your credit score.+
- Caribou searches thousands of rates across 40+ trusted lenders.
- Trusted by 140,000+ customers; A+ rating with the Better Business Bureau.
- Eligibility: minimum 580 credit score, $24,000 minimum annual income, co-borrowers welcome.
- Loan amounts $5,000–$125,000; payment terms 24–84 months.
- No application fees from Caribou for receiving a quote or submitting an application.
- Available in all states except Maryland, Nebraska, Nevada, and West Virginia.
* Estimated based on consumers whose auto refinance loan funded through Caribou between 1/1/2026 and 3/31/2026, had an existing auto loan on their credit report, and selected a loan offer to reduce their monthly payment. Borrowers saved an average of $162 per month, with annualized savings of $1,944 per year. Refinance savings may result from a lower interest rate, longer term, or both. There is no guarantee of savings — your actual savings, if any, may vary based on interest rates, repayment term, amount financed, and other factors.
** APR is the Annual Percentage Rate. Your actual APR may be different and is based on multiple factors including your credit profile and the loan-to-value of the vehicle. APR ranges from 4.49% to 28.55% and is determined at the time of application. Lowest APR is available for a 36-month term to borrowers with excellent credit. Conditions apply. Advertised rates and fees are valid as of 2/3/26 and are subject to change without notice.
+ To check refinance rates and terms you qualify for, Caribou conducts a soft credit pull that will not affect your credit score. If you choose a loan product and continue your application, Caribou or one of its lending partners will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit pull and may affect your credit. A Social Security number is required to move forward in the loan application process.
Terms and conditions apply. Caribou reserves the right to modify or discontinue products and benefits at any time without notice. Participating lenders, rates, and terms are subject to change at any time without notice. Submission of information is an inquiry to determine whether Caribou’s lenders can make you a loan offer; if a lender has an available loan offer for you, you will be invited to submit a loan application to that lender for its review. Not all borrowers receive the lowest rate. Lowest rates are reserved for the highest-qualified borrowers. Approval is not guaranteed. Offers not available in MD, NE, NV, WV.
Partnerships built on alignment and results
Collaborate
We work side-by-side with partners to solve real challenges in automotive commerce.
Integrate
Our platform and intelligence connect with partner solutions for a seamless experience.
Grow Together
Shared success through innovation that drives measurable value for dealers and customers.
Share
Revenue sharing opportunities throughout revenue verticals.
Tradora helps dealers turn data into a stronger business advantage
Frequently asked questions
Quick, straightforward answers for dealer teams. Select a topic or search for exactly what you need.
15 answers
Getting startedWhat is Tradora for dealers?
Tradora helps automotive teams manage and improve the digital shopping journey. Your exact tools and workflow depend on your dealership’s Tradora setup, so your account contact can confirm what is included.
Getting startedHow do I get my dealership started?
Start by contacting the Tradora team. We’ll learn about your store, current website and goals, then outline the right setup and launch plan for your team.
Getting startedWhat should we prepare before onboarding?
It helps to have your primary dealership contacts, website and inventory-provider details, brand guidelines, lead-routing preferences, and any existing vendor information ready.
Inventory & websiteHow is vehicle inventory kept up to date?
Inventory can be connected to your dealership’s existing data source. Update timing and available fields vary by provider; Tradora will confirm the connection and expected refresh cadence during setup.
Inventory & websiteCan Tradora work with our existing dealer website?
In many cases, yes. Compatibility depends on your current site and technology stack. Share your website URL and provider details so the team can evaluate the best path.
Inventory & websiteCan we customize the experience to match our brand?
Brand colors, logos, messaging and customer-facing details can be reviewed during implementation. The goal is a consistent experience that feels native to your dealership.
Leads & customersWhere do customer inquiries go?
Lead delivery is configured around your dealership’s workflow. During onboarding, you can confirm recipients, routing rules, notifications and any supported CRM connections.
Leads & customersCan multiple rooftops or teams use Tradora?
Multi-location needs can be discussed with the Tradora team. They’ll help determine the right structure for stores, users, permissions and reporting.
Leads & customersHow does Tradora handle customer data?
Data handling depends on the services in your agreement and the systems you connect. For security, privacy, retention or compliance questions, request the current documentation from Tradora.
IntegrationsDoes Tradora integrate with our CRM or other vendors?
Integration availability varies by provider and dealership setup. Send the names of your CRM, inventory feed, website platform and other critical tools for a compatibility review.
IntegrationsWill our team need to install anything?
Requirements vary by implementation. Tradora will provide the necessary steps, access requests and validation checklist before launch.
Account & supportHow do I add or remove dealership users?
Contact your dealership administrator or Tradora support with the user’s name, work email and requested access. Avoid sharing passwords or sensitive credentials by email.
Account & supportWhere can I get help with an issue?
Use your established Tradora support channel and include the dealership name, affected page or vehicle, what you expected, what happened, and a screenshot when possible.
Account & supportHow quickly are support requests handled?
Response times may vary by issue and support agreement. Urgent customer-facing or inventory problems should be clearly marked with their business impact.
Account & supportHow do pricing and billing work?
Plans and pricing are tailored to the dealership’s selected services and scope. Contact Tradora for a proposal or speak with your account contact about an existing agreement.
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